low-calorie

Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of juice drink brand Rubicon in 500ml 99p PMP and two-litre plain pack PET formats.

Speaking at the launch, marketing director Adrian Troy explained that it is important for wholesalers to ensure they offer a wide choice of low-calorie options. He said: “Research confirms that diet flavoured carbonates are growing ahead of regular flavoured carbonates across all age groups, particularly among people under 28 years-old, this trend is expected to continue.”

“The really good news is that after sampling, 75% of consumers who don’t currently buy Rubicon said they would purchase the new Mango Zero Added Sugar variant, highlighting the opportunity to generate incremental sales,” he added.

More product news: Meadow Vale redesigns chicken product

SHARE
Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

1 COMMENT

  1. I have noticed you don’t monetize betterwholesaling.com, don’t waste your traffic,
    you can earn extra bucks every month with new monetization method.

    This is the best adsense alternative for any type of website (they approve all sites), for more
    details simply search in gooogle: murgrabia’s tools

LEAVE A REPLY

This site uses Akismet to reduce spam. Learn how your comment data is processed.