JW Filshill is opening its doors to its customers, suppliers and also its competitors by launching a year-long video marketing campaign titled Leading The Way, revealing how the business operates.
The videos will show how the wholesaler engages with its staff, customers and suppliers, offering insight from how orders are picked, store deliveries are made, promotions are run, as well as staff training and community involvement.
“Nothing is out of bounds,” said managing director Simon Hannah, “we want to open our doors to anyone who wants to find out more about us and what motivates us – and if our competitors look at our videos then we are very happy for them to do so.”
Filshill is unveiling one video per week. They are available to view on Filshill’s own YouTube channel, as well as its website and via social media.
Hannah added: “We hope our video stories will encourage people to pursue a career in wholesale – as our videos will show over the coming months, there are roles in sales, buying, marketing, finance, warehousing, distribution, retail and business support, administration and logistics among others. It’s a dynamic industry that never stays still for long – that is what we want to demonstrate.
“People will feature highly in our video series. Feedback in the 2017 United Kingdom Advantage Report Mirror highlighted the strengths of our people in making Filshill a company that others want to do business with, so as the weeks go on we will introduce staff members from all areas of business – from the senior management team to our youngest and newest recruits.”
Find out what Hannah had to say on using tech in wholesale at the BW Summit last month
