Heineken project helps wholesalers raise the bar

Over the last year, Heineken has been working to boost beer and cider sales.

Back in December 2015, Better Wholesaling discovered how Heineken had teamed up with Bestway Batleys to implement its Star Retailer programme in depot to grow beer and cider sales. Six months on, we look at the results of the Heineken project, the changes made and the positive results they brought about. In addition, the recent project with Dee Bee has shown how the company strives to overcome retailer challenges in depot.