New McCoy’s Muchos from KP Snacks taps into the growing food trend of Mexican-inspired food.
New McCoy’s Muchos from KP Snacks taps into the growing food trend of Mexican-inspired food.
Muchos are a crescent-shaped folded tortilla crisp and will be available to wholesalers in three sharing bag flavours: Smoky Chilli Chicken, Nacho Cheese and Sour Cream & Onion.
KP snacks trading director Matt Collins explained that even though Mexican food is popular at the moment, it has been performing behind the market within the sharing segment due to lack of innovation in the category. “We wanted to harness this opportunity and create an authentic sharing product that had real roots in Mexican cuisine, while also delivering on the McCoy’s promise of full-on-flavour,” he said.
They will also be available in an 80g £1 PMP scheduled to be available for wholesalers to stock from 17 March. “We will be launching further activations throughout the year so watch this space,” added Collins.
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