Lipton, the number one ready-to-drink iced tea brand[1] kicked off the summer season with an exciting competition for wholesalers’ retail customers.
The brand offered one retailer the chance to win a branded store takeover, including Lipton-branded merchandise and decorations, as well as stock and PoS. Tapping into Lipton’s popularity and driving awareness of the new 330ml can format, Lipton will help retailers to engage with their community during the busy summer period.
Better Wholesaling recently visited Bestway’s Park Royal depot to see how retailers were receiving prizes through Lipton’s engaging spin the wheel promotion.
One winner has been selected to win a year’s supply of stock, free PoS, decorations and Lipton merchandise for their store takeover. They’ll also receive their very own Lipton prize wheel, which consumers can spin with every purchase of Lipton, giving them the opportunity to win prizes including product and merchandise.
With Lipton Iced Tea growing year on year[2], the brand is driving the ready-to-drink tea segment and is already outperforming the total soft drinks category[3]. Retailers can cater to the demand for ready-to-drink tea with Lipton, offering shoppers a tasty alternative to traditional soft and carbonated drinks. Lipton offers a range of irresistible, refreshing and tasty flavours that are low in calories and free from artificial colourants and preservatives.
Available in Peach, Lemon, Raspberry and Mango, Lipton Iced Tea also comes in a variety of formats. The brand even expanded its on-the-go offerings by launching a new single serve 330ml can earlier this year.
Read more: Working Together Project: Britvic & Bestway
Ben Parker, retail commercial director at Britvic, said: “At Britvic, we’re keen to support our retail partners. With Lipton we can do just that, particularly during the summer months which is a key moment for Iced Tea and Lipton’s range of flavours and formats. Following the launch of our 330ml can earlier this year, we’re able to expand the consumption occasions of Lipton even further.
“We know retailers sit at the heart of their communities and love to think of new ways to engage with their customers. The Summer Spin to Win competition does just that, giving one lucky retailer the chance to transform their store as well as the tools to interact with their customers on behalf of the Lipton brand.”
The summer competition wrapped up at the end of June with the winning retailer set to receive their prize for their Lipton store takeover shortly.
[1] NielsenIQ RMS, Total Coverage Inc Discounters GB, Total Ready To Drink Tea, Cold Hot Drinks, Britvic Defined, Value Share MAT w/e 25/05/24
[2] NielsenIQ RMS, Total Coverage Incl Discounters GB, Total Soft Drinks, Britvic Defined, Volume & Value MAT w/e 25/05/24
[3] NielsenIQ RMS, Total Coverage Incl Discounters GB, Total Soft Drinks, Total Cold Hot Drinks Lipton, Britvic Defined, Value % change MAT w/e 25/05/24
