Kitwave foodservice division joins Country Range Group

Kitwave chief executive Ben Maxted

The foodservice division of Kitwave Group has joined the Country Range Group, with the four wholesalers consolidating as one member.

The division is made up of Millers Foodservice, M.J. Baker Foodservice, Total Foodservice and WestCountry Fruit Sales, which have a combined turnover of £12m. The businesses operate from eight depots across the UK, with a fleet of 200 delivery vehicles and a 96 strong sales force.

Kitwave follows Arthur David, Waterdene Foodservice, Brook Street Foodservice and Harlech Foodservice in joining the Country Range Group since the beginning of last year.

Read more: Kitwave foodservice arm to leave Unitas, retail and on-trade to remain

Country Range Group chief executive Martin Ward said: “On behalf of the Group and our members, I wish a warm welcome to the whole Kitwave team. The business has been built on hard work, great people and by providing the best customer service so we’re confident they will be a great fit for our Group.”

Ben Maxted, Kitwave Group chief executive, added: “We are delighted to be joining CRG at a time that we are strategically growing our own foodservice offering. The product portfolio, marketing support and shared knowledge will ensure we continue to improve our own offering and service in a sustainable way as we work closely to support our own valued customer base.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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