Confex expands own-brand range

Confex has expanded its own-brand CORE range with more kitchen essentials, adding to the 300+ products across a product portfolio spanning ambient, chilled, frozen and non-food categories.

Available exclusively to Confex wholesale members, the new range includes Table Salt Drum (750g) and Cooking Salt Bag (12.5kg) products.

Read more: Interview: Confex

Matt Norman, Confex foodservice controller said: “This new range is a must-stock for caterers wanting to bolster their cupboards with the finest ingredients that will not only deliver great taste but healthy margins too. It’s never been more important to watch the bottom line, and CORE products are invaluable at providing both value and quality.”

Earlier this year, the buying group partnered with Jisp to launch a Savings Club at its annual trade show. The Confex Savings Club is claimed to offer more value than other industry-leading loyalty programs and allows wholesalers to offer customers savings and rewards that drive loyalty while earning them extra through a supplier revenue share.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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