Fairway Foodservice is launching a coffee range in September. created in partnership with an expert coffee roaster and is supporting it with a range of promotional activities.
Offering four different coffee bean varieties Fairway Assured Espresso Coffee Beans, Fairway Excellence 100% Arabica Brazilian Whole Bean Coffee, Fairway Excellence 100% Arabica Colombian Coffee Beans, and Fairway Excellence 100% Arabica Fairtrade Barista Coffee Beans, foodservice outlet owners are able to select their coffee based on their customer tastes and price points.
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“The launch of our own label coffee range has been highly anticipated,” says Adam Williamson, purchasing manager At Fairway Foodservice. “The desire for premium coffee continues to rise, not just in independent coffee shops, forcing hotels, pubs and restaurants to ensure they also have high-end coffee available. “The latest statistics show that over 70% of coffee purchases are roast coffee outside-of-the-home, and we believe there’s a gap in the market for fairly priced, high-quality coffee1. In addition to this, adding great coffee to our range, helps us to strengthen our one-stop-shop offering for customers,” says Wiliamson.
