Pladis has unveiled its McVitie’s festive biscuit line-up for 2024, with the return of Gingerbread Flavour Milk Chocolate Digestives among other returning top sellers to the wholesale channel at the end of September.
Gingerbread Flavour Milk Chocolate Digestives will be available for the first time since 2020, when it was ranked in the top five seasonal NPD and contributed £1.2m in sales.
Read more: Biscuit category set for £3bn in sales, says Pladis
“The stellar performance of Seasonal Biscuits is largely being driven by demand for assortments, particularly at the more premium end of the scale, as shoppers look to elevate in-home occasions with special snacks ready made for sharing, like our best-loved McVitie’s Victoria selection,” said James King, marketing director – McVitie’s at Pladis UK&I.
“Our 2024 range reflects the fact that the festive season is a time for indulgence and sharing, and includes new products to tempt treat-seeking shoppers to opt for biscuits, alongside refreshed classics, ensuring there’s something special for every festive moment.”
