Following a partnership with Scotland Food & Drink over the past 12 months, Bidfood Scotland has received 334 new customers buying its Scottish range, with an additional 30,000 cases of Scottish products making their way into kitchens across the UK.
Furthermore, the dedicated Scottish page on the Bidfood Scotland Direct platform has driven a 17% surge in online sales of Scottish products, now making up 56.4% of total sales. This positive uptick underscores the power of increased digital visibility and local pride, with the results coinciding with the industry’s first-ever Scottish Food & Drink September.
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Over the past twelve months, Scotland Food & Drink have delivered several initiatives to promote the Bidfood Scotland collaboration, including supporting a digital campaign aimed at chefs —key buyers and influencers of Scottish food trends— while working to enhance the visibility of Scottish suppliers on Bidfood Scotland’s e-commerce platform.
Katie Sillars, head of commercial growth initiatives UK at Bidfood, said: “The ‘Meet the Buyer’ event last November was a game-changer, enabling us to introduce 39 new products that have exceeded our expectations. Since their launch in March 2024, these products have achieved 872% growth, reaching nearly 1,000 new customers. Even more impressive is that 79% of these sales have been driven by BidfoodScotland Direct, marking a powerful shift in how we promote and present our local ranges to customers.”
Stephanie Pritchard, head of UK market development at Scotland Food & Drink, added: “The results of the Bidfood Scotland partnership are remarkable, but not surprising. We know that there is a multi-billion-pound opportunity for Scottish food and drink producers to grow within the UK and abroad.
