JJ Foodservice has revealed plans to increase its product range by 67% within two years, as well as a strategy of additional London branches.
Speaking at the wholesaler’s supplier conference, the foodservice e wholesaler’s chief product officer Sezer Ozkul also revealed a targeted acquisition strategy to expand capabilities in specialist markets, such as the burgeoning Korean, Thai and Japanese food sectors.
It was also reported that the company has seen 15% growth for its Advance Order marketplace, while its JJ Home has received a 41% boost in sales after now offering now 900 product lines.
Read more: JJ evolves business strategy to cater for additional sectors
Ozkul said: “With inflation easing, consumer confidence is beginning to return after two years of belt-tightening. The eating-out market is finally ready for a comeback. The World Food Asia market is one of the most exciting trends in foodservice. We’re expanding our range to meet demand for Asian fusion foods, serving restaurant customers who expect high-quality products and exceptional service.”
“We’re also committed to expanding our physical presence with new branches in London, presenting exciting growth opportunities for suppliers,” Kaan said. “We’ll also pursue targeted acquisitions in key sectors to enhance our capabilities and strengthen market influence.”
