Morrisons is partnering with the TWC Group for data insight into its wholesale business, which it supplies to 1,600+ Morrisons Daily stores, as well as national and international bulk order customers.
TWC Group’s SmartView reporting platform will go live in Morrisons later this year and provide insight into sales, customer behaviour and market trends. The data sources will then be expanded to include convenience retail Epos data.
Read more: Morrisons exploring wholesale model
Paul Dobson, sales director – Franchise & Wholesale Supply at Morrisons, said: “Elevating the level and quality of data we have access to will help us continue to improve the service we offer our wholesale and franchise partners. TWC Group’s expertise in this sector is clear to see and we look forward to working closely with the team over the coming months to launch the platform.”
Tanya Pepin, managing director and founder of TWC Group, added: “We are honoured to be chosen as the data partner for Morrisons. Our SmartView platform will provide Morrisons and its suppliers with the robust data insights needed to optimise performance and drive growth. We look forward to a successful partnership.”
