Sugro has revealed a number of in-depot activations at various depots of its members as part of its 40th anniversary celebrations.
These activations took place at several sites, including Cyprofoods Ltd and TB Cash & Carry Leeds & Bradfords Depots, in collaboration with numerous suppliers such as Britvic Soft Drinks, Mars Wrigley, KP Snacks and Mondelez International.
The activations showcased new product lines, provide exclusive offers, and offer live demonstrations, all in partnership with some of the UK’s leading brands and suppliers.
Read more: Interview: Sugro
Sital Patel, director at TB Cash & Carry said: “We are thrilled to be part of Sugro UK’s 40th-anniversary celebrations. The in-depot activations offer a fantastic opportunity to engage with our customers in a more interactive way, while also showcasing some of the top products and promotions from leading suppliers.”
Mert Atim, buying manager at Cyprofoods Ltd added: “”Hosting in-depot and digital activations at Cyprofoods has been a great opportunity to connect with our retailers, showcase exciting new products, and offer exclusive promotions, all while working closely with some of the top brands in the industry. These efforts, both in person and online, have reinforced the value that Sugro brings to independent wholesalers.”
