Brakes Scotland has been awarded the Highly Commended honour in the Best for Scottish (Multiple) Award at the Scotland Food & Drink Excellence Awards 2024.
The Best for Scottish (Multiple) Award recognises those who place Scottish sourcing at the heart of their consumer experience and proudly promote Scottish provenance, and Brakes has been rewarded after collaborating with more than 70 Scottish suppliers, and offering an range of over 500 Scottish products.
Paul Nieduszynski, chief executive officer for Sysco GB said “We are absolutely delighted to be Highly Commended in the Best for Scottish (Multiple) category. This recognition reflects the hard work and passion of our entire team, as well as our valued partnerships with Scottish producers. Our goal has always been to put Scottish food and drink at the heart of everything we do, and this award reinforces our commitment to supporting local.”
Read more: Brakes launches Christmas range
Rewards programme
Elsewhere at Brakes, the wholesaler has launched a £1m campaign to reward independent businesses over the Christmas period.
The initiative is part of the company’s mybrakes rewards programme, which was launched in 2023 to offer customers a more personalised rewards experience, benefiting from cash rather than points.
Leading the giveaway is a Christmas promotion, which allows customers to receive up to £1,000 in cashback, as well as additional chances to win bonus cash prizes.
Nieduszynski said: “We’ve listened to what customers want and created a campaign that offers them a significant cashback reward at a critical time. We believe that this is a real Christmas cracker of an offer which will appeal to customers, helping them to generate a significant return on anything they spend with us.”
