Harlech Foodservice has created over 70 new jobs and won more than £1m in new contracts as the company moves ahead which its long-term expansion strategy.
This equates to 943 new independent customers and 243 new contract customers across Wales and the border counties of England since April, with the Welsh wholesaler claiming it is now well ahead in its £6m expansion strategy with a target of creating 150 jobs over the next five years.
The plan was spurred by the company’s growth over the past three years which has seen sales increase from £32m to a record turnover of around £50m, with profit at an all-time high of more than £2m.
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Harlech sales director, Mark Lawton, said: “These new contracts enable us to demonstrate the range of products we can supply and the excellent service we provide across a huge area of the country. We now have a real presence throughout Wales and across the border into the North West from our base in Chester and into the Midlands from Telford and I know that opening these new bases has been key in signing these new deals.”
Earlier this year Harlech opened a new depot in Carmarthen and took over rivals Celtic Foodservice in Pembroke Dock in Pembrokeshire. Managing Director David Cattrall said: “We have actively gone about disrupting the way foodservice companies have traditionally operated. We have rejected the common practice of having inflated prices and increasing ‘negotiated’ prices without notice. Instead we successfully launched our Trust Our Prices strategy last year with transparent and competitive pricing, backed up by excellent customer service.”
Caption: Harlech Foodservice Sales Director Mark Lawton.
