Brakes has launched a new meat range brand of almost 60 premium quality, fresh beef products under it’s the Birchstead name.
The specialist range of beef, sourced from British and Irish farms, contains a variety of high-quality products, including everything from steaks and joints to mince and burgers, along with a premium selection of dry-aged cuts for the finest dining experiences.
The range has been selected taking insights from customers to ensure that they provide the right products for every menu. All partner farms supplying Birchstead beef are accredited by Bord Bia or Red Tractor and the cattle are raised to ensure lean, tender, and flavoursome beef, with grading to ensure consistent quality. This is backed by skilled butchers, who deliver additional quality through exacting specifications, meticulous curation, and expert maturation processes.
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There are two tiers of Birchstead beef products: Birchstead and Birchstead Reserve. Birchstead offers carefully selected and perfectly matured fresh beef that delivers great flavour, tenderness, and excellent value, while Birchstead Reserve provides the finest cuts, carefully hand-selected and dry-aged for the ultimate in flavour, texture and tenderness.
Paul Nieduszynski, Sysco GB chief executive, said: “Birchstead is more than just a brand, it’s a promise of quality from farm to fork, offering fresh beef that delivers consistency, flavour, and excellence every time. We are really excited to bring this extraordinary range to customers, helping them elevate their menus with tender, responsibly sourced beef.”
