John O’Neill has been appointed retail operations controller at Parfetts, following the departure of head of retail Steve Moore in January after three and a half years at the company.
In his new role he will work closely with national sales controllers Steve Miller and Joe Tindle and report directly to the board, with Parfetts targeting to reach 2,000 retailers through the continued growth of its Go Local fascia. The wholesalers also continues to supports its current network through 50 regional development advisers and four store development managers.
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Commenting on the appointment, Guy Swindell, joint managing director of Parfetts, said: “John has been with the company for over 17 years. He brings a passion for how we work at Parfetts and puts retailers at the heart of everything he does. As an employee-owned business, it is great to be able to promote key team members from within the business and recognise their commitment and hard work.”
“We thank Steve for his efforts over a significant period of growth for Parfetts. We’ve seen the expansion of our geographical reach with the launch of our Birmingham depot and have invested in digital technology to ensure retailers can easily buy online or via the app with free next-day delivery,” said Swindell.
