Juul Labs has appointed Melissa Wisdom as its new managing director and she will now oversee all of the company’s current and future UK commercial activities.
Wisdom joins from Stonegate Group where she served as chief commercial officer, and was previously also commercial director for the on-trade at Diageo.
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Commenting on her appointment, Melissa Wisdom said: “Joining Juul Labs as its new managing director is an exciting opportunity to contribute to the company’s bold vision for the future – one where long-term success is achieved through responsible innovation and investment in high-quality, scientifically-supported products.
“I look forward to advancing Juul’s commercial objectives across this rapidly changing industry to ensure we are delivering the best possible alternatives for adult smokers, whilst taking serious action to prevent underage access to and appeal of our products.”
