LWC has partnered with South African winery Overhex Wines to create a range of lower ABV wines ahead of February’s alcohol duty increase.
Available to the on-trade, nationally from Monday, ‘Kamina’ consists of three consumer favourites: Sauvignon Blanc, Rosé and Merlot in 8% ABV. These will provide a more accessible, duty-friendly price point, along with better options for those looking to moderate their alcohol intake.
Shaun Healy, wine director for LWC commented: “LWC is delighted to be partnering with Overhex on a range of 8% wines that not only support customers from a cost perspective, but also lend themselves excellently to changing consumer lifestyle habits.
Read more: DE&I Insight: LWC Drinks
“With the upcoming duty hikes, operators – and ultimately the end consumer – are really going to feel the pinch when it comes to wine, but we cannot let this impact the quality of wines entering the market. By launching Kamina to the on-trade, we are ensuring that customers have lower cost, ‘lighter’ options, readily available, that do not compromise on taste or quality.
“With the ongoing cost-of-living crisis, plus a shift towards more moderated drinking, the Kamina range ticks both boxes, offering the perfect combination of quality and value.”
