Premier Foods will continue its on-going support of the wholesale channel this November by creating a bespoke Christmas display at Bestway Manchester, capturing retailers’ attention in the run up to the festive period.
The activity will focus on the company’s trusted Christmas favourites including: Ambrosia, Bisto, Bird’s and Paxo, which will all be available in price-marked packs, encouraging further sales for wholesalers.
Darrell May, Channel Director, Impulse and Wholesale, Premier Foods comments: “It is through our collaborative approach with wholesalers that we are able to educate retailers about the importance of stocking our range. Retailers have the potential to sell 20% more of Premier Foods seasonal brands in the 12 weeks before Christmas, so we encourage wholesalers to create Christmas bays to ensure there is high visibility of the brands that will drive sales and basket spend for retailers.”
Haleem Sadiq, Category Controller, Grocery, Household, Health & Beauty, Bestway Group, says: “We are continuously looking for ways to help our customers improve sales and it is great to be work with Premier Foods to create displays like this to highlight the importance of stocking big household brands in their stores over the key Christmas trading period. We always champion price marked packs as they really work well in this sector and we dedicate additional space to them over this crucial trading period. We have a very collaborative relationship with Premier Foods and look forward to working with them through 2015 and beyond.”
