Peroni Nastro Azzurro has launched the Club Peroni loyalty site which rewards consumers for buying the lager in the off-trade.
Shoppers can collect points by buying Peroni and exchange them on the site by prizes, including a chance to win event tickets or receive money-off coupons, free drinks, merchandise and experiences.
Peroni Nastro Azzurro shoppers can redeem points by signing up to the site, scanning the QR code on any pack, and then submitting their receipt through the platform to confirm purchase.
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There are also opportunities available for wholesale customers to integrate their own loyalty programmes with Club Peroni and offer exclusive tailored promotions, such as money-off offers, and receive data-led insights. Supplier Asahi UK said a loyalty scheme was a relevant development for Nastro Azzurro’s target audience.
Rob Hobart, marketing director at Asahi UK, said: “Club Peroni is designed to enhance retailers’ existing loyalty programmes. The scheme works behind the scenes without adding extra steps for consumers or our trade partners.
“It complements their existing loyalty programmes by driving more engaged shoppers to stores, handing off seamlessly to their systems, and increasing sales opportunities.”
