B2b.store is set to replace its B2B WhatsApp platform with ProConnect, which is claimed to provide an even better experience and includes a series of new functions, such as more in-depth analytics, the ability to send next-generation interactive WhatsApp messages and even greater security.
The platform has been built in compliance with ISO27001 standards, ensuring the personal contact information of people subscribed to a WhatsApp channel is protected by the highest global data security measures, giving users extra peace of mind. Among a host of new features, ProConnect offers enhanced analytics to track message performance.
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Another advancement is the potential to send dynamic content such as interactive forms, up-to-date stock notifications, event registration or live calendar updates within a WhatsApp message. The new platform accommodates users with varying access levels, allowing for top-level campaigns to be sent across the entire customer base or more localised promotions managed by local depot managers.
“The release of ProConnect is major news for users because it’s a significant upgrade that will improve their experience and allow them to do even more with the enhanced features,” said b2b.store chief executive Rob Mannion. “The launch is particularly significant because we built the platform to meet ISO27001 standards, which means we’re ready to sign up businesses of all sizes, while our onboarding methods and policies mean all personal data is retained in the UK and helps to ensure businesses are GDPR compliant.
