Bestway is ramping up its retail club ‘Xtra Local with the introduction of longer promotional periods, a free monthly magazine and a rewards scheme.
The initiatives are designed to entice new members to the club, which already has 2,500 members. EPoS is also being trialled in Scotland as part of the plans to attract ‘forward-thinking retailers’.
Mark Bottomley, Retail Club Manager at the Bestway Group, which includes Batleys, says: “Everything we’re doing is designed to give our members more opportunity to offer competitive prices over a longer period. That’s going to grab the attention of progressive retailers wanting to maximise the bottom line in their business.”
The IMPACT magazine keeps members up to date with four-weekly promotional offers, category information, core range sellers, planograms and tips on displaying stock. It focuses on a different category every period. The new reward scheme gives retailers deals on core range SKUs.
“IMPACT keeps retailers abreast of what’s happening in the market, along with best sellers and how to make their store a destination shop for consumers. With the reward scheme we’re encouraging members to cater to the changing ways in which shoppers are using their stores – and what they want to buy,” Bottomley adds.
Copies of IMPACT and information on all promotions are available to members at www.xtralocal.co.uk
