Bestway Wholesale has invested more than £2.5m in price reductions across 11,000 branded products.
The reductions will apply across all categories in a bid to help retailers cater to squeezed spending from customers. Alongside the investment, Bestway has also removed the £3.66 fuel levy charge applied to all deliveries made by mainland Costcutter retailers.
Bestway managing director Dawood Pervez said: “After Brexit, came Covid, and now we have increases to National Insurance and National Living Wage thresholds coming into play.
“There’s no question this will impact on retailers at a point when it’s clear that consumers will have less money in their pockets due to continuing inflation and slower than anticipated reductions in interest rates.
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“We’ve listened to our retailers as to what is most important to them and are looking to the months’ ahead and the challenges that they face – and we’re acting now to invest in their future. In 2024 we paid out over £10M in rebates to Costcutter retailers, therefore we want to ensure that everyone is maximising the full benefit of this profit driving scheme.
“It doesn’t stop there. Our vision for 2025 is to continue to co-invest in retailers’ businesses via refits and store modernisation plans.
“We’re also embracing the New Year with fresh investment in a wider sense to support growth both for our retailers and our own business. This includes a focus on our leadership team through investing in people, investment in leading edge technology and services, and through working closely with our supply partners to maintain the competitive edge that we are proud to offer our customers”.
