A new study from Bestway shows that wholesale customers can feel confident that they can stock and sell healthy products and grow their products by doing so.
The Bestway Good Food Wholesale Initiative sits alongside the Government’s current health agenda and is in partnership with the charity, Impact on Urban Health, undertaken by specialist consultancy, Rice Marketing, and supported by the FWD.
Results from the study published in a report on 26 March 2021, show that small and simple changes can have a significant impact on purchasing power, and ultimately on health and wellbeing of the nation.
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Piloting the study out of its Croydon Depot, Bestway Wholesale proactively developed and marketed a Healthier Options range, ensuring strong availability of those products whilst making changes to its pricing and promotional activity, increasing shelf labelling and encouraging merchandising options for its retailers.
The report shows that the volume sales of the Healthier Options range (excluding soft drinks), increased by 7,277 cases over the promotion period, reflecting an increase of 17.7%. The combined sales volume of Alpro products increased by 21% and sales volume of Graze products, increased by a staggering 170%.
Kenton Burchell, Trading Director at Bestway Wholesale emphasised the importance of the study:“Childhood obesity is without doubt a growing concern across public health and from this study we now know beyond doubt that independent convenience stores and wholesalers can influence consumer shopping behaviours towards affordable, healthier options – even in low-income areas such as Lambeth and Southwark, which have the highest levels of child-poverty in the UK.”
“By taking a collaborative ‘push’ approach to marketing healthier options, and by looking to educate retailers in making simple, small changes, there is no question that this is a win-win for both consumers and retailers. The results clearly show that we can influence consumer behaviour, while also driving retailer business growth.
