Bestway’s ‘store within a store’ in Bolton has delivered a 48% increase in sales since opening in March.
Bringing together Costcutter and Bargain Booze, the dual-branded store has also seen customer footfall increase by 40%, while chilled sales have doubled.
The Bargain Booze section of the store now has more than 750 SKUs of specialist beer, wines, and spirits which has brought in around 24% more in alcohol sales – an average of £7,000 per week.
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As a result, shop owner Kersheaup Vagadiaanticipate expects to recoup the initial £250,000 investment within period of two and half years. He said: “The hybrid implementation of the new Bargain Booze concept in store has yielded remarkable results for our store. With two prominent brands displayed above our door, we’ve witnessed a significant increase in footfall, not only gaining substantial numbers of customers but also an average basket spend increase of £2.20 per customer.”
The store conducted extensive research and analysis, and worked closely with the tore Development, Retail and Commercial Teams at Bestway Retail, to identify areas of strength and weaknesses in its old shop which involved breaking down sales by category, examining the shopping habits and preferences of customers. This process highlighted that the store had only tapped into a small portion of its local customer base, presenting the store with an opportunity.
Dawood Pervez, managing director at Bestway Wholesale, added: “We are continuously investing in store formats to help our retailers redefine their stores to meet today’s shopper missions. Our dual branded stores are leading the way and we are delighted to work with such forward-thinking partners – the results are testament to the dedication and commitment of Vagadia”.
