Bidfood has unveiled a festive range based around research surrounding consumer decision-making when eating and drinking out this Christmas period.
The research reveals that christmas will see the return to the traditional demands of luxury and indulgence, however, unlike last year, value for money will not be a priority for 68% of consumers[1]. Instead, they will be seeking a high-quality offering when eating and drinking out of home this festive season.
Compared to last year, 2024 will see an increase in consumers (20%) who see eating and drinking out as their primary way of socialising, ramping up what is already a busy period for hospitality workers. To help balance increased pressures, whilst still providing quality, Bidfood has developed dishes that provide a sense of luxury without taking up resources.
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Antonia Baker, campaign & activation manager at Bidfood commented: “With a variety of new and returning products that stretch across a whole host of categories, including on-the-go, desserts, meat-free and of course luxury and quality, consumers will be spoilt for choice this festive season.
“Bidfood’s 2024 range seeks to assist and simplify the lives of operators over what is always a hectic period, whilst also offering delicious food to consumers, working to deliver the best festive period ever.
“We’ve also thought ahead while planning this year’s Christmas campaign and standing by our key ingredients to deliver service excellence, real value and a passion for food, introduced our Star Deals promotion. We know that after all the big spending at Christmas, consumers’ eating out habits will drop in the New Year and subsequently business for operators. This promotion will give our customers the chance to recover and grow during this January-February lull.
“I’m also incredibly excited about our new gingerbread range as ginger is the festive flavour set to dominate this Christmas. We’ve taken inspiration from this spice to create our very own gingerbread village scene, which features on the front page of our Christmas brochure. Keep an eye out as it’ll also become the latest livery addition to our iconic fleet of vehicles to operate during the festive season!”
[1] Bidfood and 3Gem Christmas research, 2024
