Blakemore Wholesale launches mobile ordering app

Blakemore Wholesale has launched a brand new mobile ordering app.

The platform, which is available to download free of charge to iOS and Android enabled devices, offers customers a range of services including click & collect and click & deliver functionality, the ability to use the app offline, and the use of a barcode scanner to enable quick processing of large orders.

In addition the platform features detailed product information, price updates on up to 20,000 products, previous order history and a depot locator.

Blakemore has worked in partnership with mobile app consultant RNF Digital Innovation to develop the mobile platform.

Blakemore stores group director Nick Rose, said: “Providing customers with great service is paramount to Blakemore, and that extends to our online and digital platforms. We believe that for busy business owners, a mobile ordering app is a vital tool, and we are confident that this will deliver real benefits to our customers”.

RNF digital MD Rob Mannion, said: “With four out of five UK adults now using smartphones and spending over five hours a day on them, apps are now a critical shopping channels for businesses. They also allow businesses and brands to engage directly with their customers in a personalised and relevant way and drive customer engagement and ultimately, therefore, sales.”

Retailer Jeff Speck, of P&L in Cardiff, said: “The app has already started to save me time as it shows on the screen exactly what products I’m adding to my basket, the favourite option is a good platform to build a shopping list from.

“I’m a big believer in saving as much time as possible when ordering so I can focus on other areas to grow my business and the app has definitely helped in that respect.”

Blakemore joins a range of wholesalers in launching its own app, but there are still many businesses in the sector yet to pursue this option.