Booker has partnered with TWC for its SmartView Convenience which is claimed to provide the most representative EPOS marker read for the independent retail and wholesaler-supplied symbol stores in Great Britain.
Using a sample of around 5,000 independent stores to represent the 30,000 stores in the sector, it will give the wholesaler an improved overview of the shopping habits of its retail network’s shoppers.
Colm Johnson, retail managing director at Booker, said: “Working with SmartView Convenience will allow us to better understand the shopping habits of customers in our Budgens, Londis and Premier stores, as we work to ensure we always have the right range of great value products available to support our independent retailers and their business.”
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Sarah Coleman, product director for SmartView Convenience at TWC, comments: “We are absolutely delighted to welcome Booker as a new client. Signing up another major wholesaler to SmartView Convenience is a huge milestone for us and supports our ambition to make SmartView Convenience the de-facto source of market data for the independent convenience sector.”
“We hope this endorsement by such a significant operator will encourage even more suppliers to make the leap and come on board. Those that have already done so have unanimously told us that the data from SmartView Convenience is telling them things they knew were happening in this part of the market but had previously been unable to see in other data sets due to the way those samples were built and their size.”
