Boost Drinks has reintroduced £1 price-marked packs (PMPs) across all lines in its Boost Juic’d range.
The supplier said the decision came due to recognition of the advantage PMPs give convenience retailers by offering customers a perception of value.
Read more: Boost adds Blood Orange & Raspberry Crush variety to its Juic’d range
Additionally, the 500ml can segment within energy drinks is currently experiencing 20% growth and is the largest-selling segment within soft drinks.
Adrian Hipkiss, commercial director at Boost Drinks, said: “By repositioning Juic’d PMP at £1, we are enabling retailers to attract more customers, drive higher sales volumes, maintain healthy profit margins, and build strong customer loyalty, all while staying competitive to the market.”
