Brakes has launched a new initiative to support Britain’s independent food businesses, with a range of measures aimed at helping under-pressure food businesses, at a time when many are under threat from rising employment costs in April.
‘Ways to Save’ is claimed to be one of the largest programmes of support that Brakes has ever run and has been launched alongside a cash-back offer, giving customers the opportunity to get money back on more than 500 Sysco Classic products, plus additional cashback extras providing up to 20% on a range of Sysco and branded products.
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The ‘Ways to Save’ campaign will also provide supporting materials to help customers save money, for example with ways to reduce kitchen waste, ideas to reduce costs and low-cost recipe inspiration. A ‘Ways to Save’ logo will feature prominently on the website guiding customers to products and support solutions that will help them save money.
Paul Nieduszynski, chief executive for Sysco GB, said: “We have invested in a huge programme of activity to support independent businesses when they need it most. There are many and varied challenges facing food companies and we’re playing our part by launching our biggest ever cashback campaign.
“We’re confident that the scale of the programme means that every single independent business will benefit, with cash in their pocket, available almost immediately so that they can use it straight away.”
