Brakes plans to expand its free-from range over the coming months, as it looks to also educate its customers and help them capitalise on sales in the fast-growing trend.
The campaign will include a social media push featuring different products each month, a dedicated free from
According to market researcher Mintel, the
Sarah Wilkinson, Brakes’ head of food and brand, said: “We have listened to comments from caterers in the health sector, education, restaurants, hotels and cafes and, at the same time, we have pulled together a wealth of market insight and market data.”
