The Carlsberg Group has completed the acquisition of Britvic and created a single integrated company that will be called Carlsberg Britvic.
The £3.3bn takeover offer means several soft drinks brands will now come under the Danish brewer’s ownership including Robinsons and Tango, this came after Britvic accepted a deal which comprised £12.90 in cash and a special dividend payment of 25p for each Britvic share.
As well as the Britvic deal, Marston’s has also sold its 40% stake in the Carlsberg Marston’s joint-venture, which includes the production of heritage ales such as Pedigree, to a subsidiary of Carlsberg for around £200m.
Read more: Shareholders approve £3.3bn Britvic Carlsberg takeover
Paul Davies, formerly chief executive of Carlsberg Marston Brewing Company, will take up the position as CEO of the newly formed Carlsberg Britvic in the United Kingdom, effective 17 January 2025.He will be supported in his role by the new Carlsberg Britvic Executive team:
- Tom Smethers, Chief Financial Officer
- Ben Parker, VP Sales – Off Trade
- Chris Pratt, VP Sales – On Trade
- Bruce Dallas, VP Commercial Growth
- Russell Goldman, Managing Director Breakthrough Brands
- Nigel Paine, VP Production
- Sarah Perry, VP Customer Supply Chain
- Munnawar Chishty, VP Marketing
- Deborah Preston, VP Human Resources
- Kathryn Partridge, VP Corporate Affairs and Sustainability
- Chris Hancock, VP Transformation and Integration
Elsewhere, Pedro Magalhães, retains his role as Managing Director of Britvic Brazil, and Kevin Donnelly retains his role as Managing Director of Britvic Ireland – with both markets now part of the Carlsberg Group.
Carlsberg Group chief executive Jacob Aarup-Andersen says: “The Britvic acquisition is a pivotal milestone in the history of Carlsberg as we deepen our commitment to the UK market and write an ambitious next chapter in our growth story. Soft drinks is an attractive category that also brings significant synergies in combination with beer. Britvic is a large-scale, well-established business with a strong portfolio of much-loved own and partnership brands that has consistently delivered strong results”
