Castell Howell has secured an exclusive deal with non-carbonated sports performance drinks Savitar to be the Welsh wholesaler for the brand.
Launched by Ex-Welsh Rugby International and current NFL start Lewis Rees, the brand, which includes pre-, intra- and post-workout variants with a bespoke blend of vitamins to suit each level of activity, has been created by the rugby star and his team to support athletic excellence, using only top-quality ingredients.
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“Having carried out extensive research into our options, Castell Howell quickly emerged as the number one choice,” said Zammit. “The team fully understands the need to perform at your best, and they stood out as best in class from the first moment we met. I’m really looking forward to our partnership and the fantastic results that I will know we will achieve together.”
“We’re delighted to work with Lewis on this launch,” said Haydn Pugh, Castell Howell Foods sales and marketing director. “From the moment he talked us through the Savitar product range, we knew it would be a fantastic addition to our portfolio, bringing something new and exciting to the category. This is just the beginning of a truly great partnership and, as a fellow Welsh business, we’re thrilled to be supporting its route to market.”
