Sumit Verma

15 minutes with… Sumit Verma

Betterwholesaling: What was your first job? Sumit Verma: My first job was working in Tesco,...
soft drinks category

How to succeed in the soft drinks category

Toby Hill looks at the various ways wholesalers can make a profit in the...
Weetabix

Rise and shine: Weetabix’s 2017 wholesale strategy

Helena Drakakis finds out about Weetabix’s strategy for the wholesale channel in 2017. BetterWholesaling: How...
wine category

How to win with your wine category

Wholesalers want advice on what wine to stock and how to stock it. Joseph...
Wanis

15 minutes with… Alam Ameer

Alam Ameer is associate director of Wanis International, one of the UK’s largest international...