The Caterfood Buying Group (CFBG) has revealed details of its own-brand range, with the company placing it within three tiers and aiming to increase the number to 400 by the summer including adding more lines in bakery, patisserie, juices, seafood and butchery.
Currently, there are 150 Caterfood Collection products available in three tiers – Caterfood Basics, Caterfood Select and Caterfood Premium, offering customers a Good, Better and Best option.
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Gavin Scott, business deveopment director for CFBG, said: “The strategy behind the range has been to source the best products on the market and bring them to CFBG Members at a competitive price under The Caterfood Collection label. CFBG aims to champion exceptional food and drink and plans to achieve this by developing a top-quality and reliable own-brand range. As well as by working with the best suppliers in the industry to offer a diverse, exciting and high-quality product range overall – bringing new products and brands into foodservice where possible. “
“When it comes to our own-brand offering, put simply, we don’t want to stock the same products as everyone else just with a different label on it. Instead, we’ve put a lot of time and effort into comparing different suppliers, taste-tasting hundreds of different products and selecting items for The Caterfood Collection based on the quality and flavour of the products. Then securing that product at a good deal for CFBG,” he added.
