Co-op Wholesale is to invest £800,000 into the wholesale selling price of own brand lines, which will see it double the range of products from 50 to more than 100 lines.
Using sales data to identify the most important products for its customers, the lines have an average 3% reduction in wholesale selling price, with some up to 18.5% deduction.
Katie Secretan, managing director of Co-op Wholesale, said: “We understand the pressures that independent retailers face, and that value is still of high importance and that’s why we remain committed to providing them with the best possible wholesale prices, so they can grow their businesses sustainably.
Read more: Katie Secretan to lead new Co-Op Wholesale division
“This investment is a significant step in helping retailers offer Co-op’s high-quality own brand products at prices that allow them to remain competitive and meet customer demand,” she added.
Secretan was recently appointed managing director of the new fascia brand Co-op Wholesale, which will form part of a suite of services available to Co-op’s independent partners.
Secretan was previously retail and sales director of Nisa and will now lead The Co-op Group’s new division, which it claims will be able to deliver an unrivalled proposition that will lead to growth for both independent retailers and corporate partners
