Coca-Cola European Partners (CCEP) is set to enter the premium spirits market in the foodservice industry with the launch of Coca-Cola Signature Mixers – a range of four specially crafted drinks, designed to be mixed with premium dark spirits.
Scheduled to be released in June, the Smokey, Spicy, Herbal and Woody products, which make up the range, will be available to pubs, bars and restaurants as well as the major multiples, with no plans for the convenience channel.
Each of the flavours were created through a collaborative project, which started back in March last year when a group of mixologists were invited to attend a Coca-Cola curated workshop held at a secret location in London. The group then set to work experimenting with numerous ingredients to create the most complex flavour compositions to enhance the original taste of Coca-Cola.
Simon Harrison, vice president of commercial development at CCEP GB, said: “Coca-Cola has always been part of cocktail culture and history, from the Cuba Libre of the 1900s to some of the world’s best cocktails today. Coca-Cola Signature Mixers marks an exciting new frontier for the Coca-Cola trademark and a reflection of our ongoing commitment as a total beverage company. By collaborating with experts, we believe that we have developed a totally innovative and unique product range for mixology that only Coca-Cola can do.”
