Confex has partnered with Jisp for its own wholesale loyalty and rewards platform for its members with the Confex Savings Club offering exclusive product promotions and loyalty rewards.
The programme will reward retailers for buying through them with no added cost to the wholesaler and it will allow brands to offer tailored through an omni-channel marketing platform with advertising reach to retailers and shoppers.
“We are delighted to be able to launch the Confex Savings Club in partnership with Jisp,” said Jess Douglas, chief operating officer at Confex Ltd. “We wanted to offer our wholesale Members a loyalty and rewards platform they could roll out to their retailers, which builds loyalty for them while offering discounts and rewards to their retailer customers.”
Read more: Jisp reveals wholesale loyalty platform
“We’ve worked hand-in-hand with Jisp all the way through the development process and we’re confident that this first for the wholesale sector will revolutionise the way retailers shop independent wholesalers. We represent over 10% of the UK wholesale market and we consider it our duty to assist them in delivering exclusive promotions that drive footfall and sales for them, while also benefitting the retailers and their customers.”
Jisp technologies work on data capture utilising product, mobile and location to accurately and in real-time validate interactions and sales. This feature allows the platform to validate product movement and availability throughout the supply chain and identify hourly compliance and performance.
“This is a game-changing development for the wholesale world,” said Jisp managing director, Ilann Hepworth. “Wholesalers receive a promotion and loyalty platform that drives footfall, sales and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving through the supply chain.”
