Creed unveils festive range to foodservice operators

Creed Foodservice has unveiled its Christmas range after looking at the most popular consumer trends from 2024, with the wholesaler showcasing festive favourites crossed with global flavours that will be available to order from late September 2024.

Creed insights manager, Anna Clapson, comments on this year’s range: “We are reimagining the classics with varied global flavours and premium ingredients being combined. We’ll see more planet-friendly choices being prioritised, from seasonal and reusable ingredients to recyclable packaging.

Read more: Creed Foodservice appoints MD as part of leadership reshuffle

“We can’t forget that consumers are still feeling the impact of the cost of living and need to keep this in mind with solutions that are cost effective, yet which still deliver an unforgettable experience. One thing is for certain, the joy of food and drink will be leading the way,” she added.

At the start of the year, Creed appointed Miles Roberts as its new managing director, taking on the role from Philip de Ternant who will assume the job of chairman within the board of directors.

Creed’s full Christmas range as well as festive dish idea can be seen on Creed’s Christmas Brochure  at bit.ly/creedchristmasbrochure

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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