They may look like minnows swimming alongside whales like Tesco and Sainsbury’s, but traditional CTN shops are still a sector worth investing in. Three industry bosses told Better Wholesaling this week about how they are supporting this all-too-often neglected channel, and the reason they are choosing to do so.
Today’s brand marketing manager Anita Oakhill says that their retail partners have been strongly impressed by the buying group’s online magazine Today’s Retailer. She says wholesalers are missing out if they are not taking steps to support their smallest customers with a sufficiently strong range of promotions and category advice.
To find out her tips and to hear what other wholesalers think, make sure you read the Feruary issue of Better Wholesaling.
