Delice De France reveals seasonal winter range to wholesale market

Delice de France has unveiled its Christmas range to foodservice and convenience wholesalers, with the autumn/winter catalogue now available via a new digital catalogue.

Available now from the company’s website, Delice de France is launching a range of festive sweet products to drive seasonal sales. Treats include a Double Chocolate Santa Muffin, Gingerbread Muffin, Apple Pie Doughnut, Merry Cherry Doughnut and Shortcrust Mince crown, alongside Puff Lattice Mince Pies and Mini Mince Pies. Foodservice outlets can also stock a Rich Fruit Cake, Spiced Stollen Muffin and Mince Pie Slice.

Read more: Delice De France enters partnership for smoothie and shakes range

In savoury, Delice is launching a Pigs in Blanket Slice, aimed at coffee shops, delis and farm shops. Products also include a new Breakfast Sausage Patty and Sausage & Cheesy Bean Slice, which are available for both convenience and foodservice outlets in units of 40.

Commenting on the launch of Delice de France’s new products, Thierry Cacaly, Delice de France chief executive,  said: “Our carefully curated range of seasonal products are the result of months of innovation and years of paying close attention to the trends and the needs of consumers.

“With a focus on vibrancy, interesting tastes and innovative twists on classic, bestselling tastes, we’re confident this range will spread Christmas magic to our customers this winter.”

Following its management buyout from Aryzta Group in 2019, Delice de France has continued to go from strength to strength, growing turnover by 21% year on year (+£13.9m).[1]

[1]  Delice de France – Internal sales figures 2023

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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