Elbrook Cash and Carry has undergone a rebrand and will now be known as Drinks Wholesale Group, with all existing agreements, partnerships and operations continuing.
As part of the rebrand, the business has unveiled a new logo, with the company assuring its partners, customers and suppliers that its core services, values and leadership will remain unchanged.
Read more: Elbrook Cash and Carry to rebrand and offer improved service
“This name change represents more than just a new look — it’s a symbol of our evolution and ambition,” said a spokesperson for the company. “Drinks Wholesale Group Ltd embodies the power, reach, and modern spirit of our business as we continue to grow and serve our customers with excellence.”
Previous owner Frank Khalid sold the London-based wholesale business to the Chawla & Gulati family, who also operate All Drinks Cash and Carry and Prince Cash and Carry, in 2022.
