First Choice Foodservice has joined the Country Range Group (CRG) with the company’s predicted £23.8m turnover for the year now adding to the group’s collective buying power with immediate effect.
Working out of a 35,000 sq ft warehouse, the Burton-based company offers a range of 4,500 fresh, chilled, frozen, ambient and non-food lines delivered via its fleet of 34 multi-temp vehicles.
Read more: First Choice celebrates decade in foodservice with £15m growth
Steve Ainger, managing director of First Choice Foodservice, said: “We’re delighted to be joining the Country Range Group and look forward to working with the other members to share best practice, improve and grow together. The opportunities ahead for the business are very exciting and we’re confident the Group will help us to take the next step in our incredible journey.”
Country Range Group chief executive Martin Ward added: “I would like to wish a warm welcome to Steve and the wider First Choice Foodservice team on joining our Group. The business has a great heritage and culture so we’re very much looking forward to meeting everyone and getting to work. Their dedication to customer service is outstanding and with our buying power, three-tiered portfolio and extensive marketing support, I’m confident they will be a great fit for our Group and we can help them achieve their ambitious targets.”
