TWC has recruited the first five clients for its WholeView software, with AG Barr, CCEP, KP Snacks, Suntory and Unilever now able to aggregate shipments data bought from multiple wholesalers into one online reporting tool.
Data normally sits across many places in an organisation, however, TWC claims that WholeView instead provide a ‘single version of the truth’ about sales performance across the whole route-to-market (RTM) channel.
Read more: Morrisons wholesale arm partners with TWC for insight platform
Data is aggregated by TWC’s data quality team managed by Vicky Davies, before being delivered via TWC’s dashboards to an unlimited number of users at the supplier organisation.
Kelly Pye, head of client services at TWC, said: “We are delighted to welcome our first clients to WholeView. Their need for aggregated data channel via an intuitive and visual data reporting solution aligns perfectly with our mission to provide cutting-edge solutions that drive success and growth.’
“By integrating WholeView into their operations, they are poised to unlock new levels of efficiency, productivity, and strategic insight – they will find areas of opportunity quickly by using SmartView.’
