Freemans Event Partners has appointed Matt Luscombe as its new chief executive as the events and venues wholesaler targeting £200m in turnover in the coming years.
Luscombe was previously the chief commercial officer at InterContinental Hotels Group (IHG), general manager at Coles Group and chief executive at Cycas Hospitality – and replaces Stephen Freeman who will now pivot to a new role of executive chairman.
Luscombe said: “I’m delighted to be taking the reins and steering such an exciting company as it embarks on its next phase of expansion. The growth the family business and the wider team have achieved under Stephen’s stewardship is truly remarkable and has established Freemans Event Partners as a leader in the events sector. It’s an honour to be tasked with leading the company’s next phase of growth.
Read more: Interview: Freemans Events Partners
“I’m hugely passionate about the events industry, and am looking forward to working with the team, as well as our partners, clients and suppliers. It’s an exciting time for the sector, both in the UK and internationally, our robust pipeline of events ensures we continue to transform the fan experience in 2025 and beyond.”
Freeman added: “We have done a terrific job over the last decade or so, positioning Freemans Event Partners at the forefront of the biggest events and venues in the UK. I am immensely proud of the business we have built, but am equally excited about this next chapter, as we embark on further domestic and international expansion.
“Matt is ideally positioned to help us achieve our ambitious targets, leaning on his valuable experience in delivering successful growth across hotels and in hospitality. This new chapter for the business isn’t me stepping back. I’m as energised about the events industry as ever before and am looking forward to welcoming Matt and introducing him to our incredible event and venue partners in the coming weeks.”
