Henderson Foodservice were one of five winners globally at Akeneo’s Unlock 2021 summit. They were recognised with a leadership award seven months after the launch of their new site.
Akeneo develops Product Experience Management (PXM) which helps businesses to deliver consistent product experience across all channels.
Scott Rogers, Akeneo’s vice president of global channels and alliances commented: “Product experiences are the key to selling effectively and adapting to customers’ ever-evolving needs, especially during tumultuous periods such as the past year.
“This year’s PXM Champions are true heroes who have used product information as a force multiplier for their businesses, while delivering real value for their customers and other stakeholders.”
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Akeneo highlighted that Henderson Foodservice was recognised for the award as its use of PIM streamlined product onboarding and maintenance. The site has generated over £14m sales online since its launch.
“During the pandemic, more customers than ever have been choosing to buy with us online, and that is certainly being driven by the quality of product information we can now provide” said Chris Palmer, Henderson Foodservice e-commerce lead.
Aisling Valley, data quality manager with Henderson Group said “Our integration with the Akeneo PIM system ensures our customers have the allergens specifications and product information they need to accurately inform their customers, which keeps everyone safe and legally compliant.
“All the information is available to customers onscreen or can be downloaded as a PDF. With upcoming changes in legislation, this has never been more crucial for businesses to stay on top of.”
