Iceland has launched a wholesale partnership with Alliance Stores, allowing it to expand across the Channel Islands.
The partnership will see the multiple’s own-label range become available at the convenience chain’s stores.
It will add to Alliance’s wholesale partnerships, which include Nisa, Sainsbury’s and Waitrose.
Read more: Channel Islands wholesaler joins Country Range Group
Posting about the partnership on social media, Iceland said: “This partnership will see us launch the first Food Warehouse store outside of mainland UK in January.
“Customers don’t have to wait too long to shop our products, as we’re bringing our range to the Alliance Braye Road store.
“We’re excited to be able to bring Iceland value to customers in the Channel Islands with plans to expand Iceland stores across Jersey and Guernsey throughout next year.”
