Jisp is in talks with several “significant” retail and wholesale players to adopt its new white-label version of its digital loyalty scheme, after the announcement of the project last month.
The version of Jisp would allow fascia groups to apply their own branding, promotions and marketing to Jisp’s Scan & Save platform, which is now used by 1,000 stores and 123,000 users.
“We’ve been in conversation with several significant players in the UK convenience and grocery markets,” Jisp’s head of communications and marketing, Alex Rimmer, told our sister title RN.
Read more: Jisp reveals wholesale loyalty platform
While not identifying the potential partners, Rimmer said the companies “would be considered wholesalers as well as retailers”.
Rimmer said the lack of loyalty schemes for independent stores has been “a massive issue” and that “[symbol groups] definitely need to start doing it because the demand is there”.
He explained 80% of shoppers now use a loyalty scheme and a version for local shops would help them compete with major chains.
The post-pandemic surge in supermarket loyalty schemes has been accompanied by decline in the share of grocery sales in independent shops.
Despite the trend, symbol groups have been slow to launch their own versions, with only Booker having trialled its own rewards scheme.
