Jisp has launched what is claims is the industry’s first wholesale loyalty platform that has been re-engineered from its current Scan & Save retail mobile solution and can now be applied in a cash & carry setting.
The new application will provide wholesalers with the opportunity to retain more of their customers spend by allowing them to access promotions and loyalty rewards through the app-based solution. It also allows brands a smart digital route for promotions to retailers.
Instead of shoppers scanning a barcode to activate a discount voucher and build loyalty rewards, a retailer would scan the wholesaler’s product case code to achieve the same outcome.
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“Following the huge success of Scan & Save, we’d been hearing from wholesalers across the globe about the need for a wholesale loyalty solution similar to our retail solution,” said Jisp managing director, Ilann Hepworth.
“Given the interest, we have created a version of the technology that works in a wholesaler-to-retailer environment, and much like our retail version, benefits all parties. Wholesalers receive a promotion and loyalty platform that drives footfall, sales and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving.”
The new wholesale loyalty platform gives retailers a reason to visit cash & carries more regularly to redeem rewards and Jisp claims is has evidence from its retail facing platform that the unique technology not only attracts new customers, but also encourages repeat visits of existing customers, whilst increasing revenue and commission.
